the full menu · bridgeport, ct

you want to know exactly what you’re buying. here it is, priced and unbundled.

No mystery scopes, no “let’s hop on a call to discuss investment.” Every service Verano Lane offers is listed below with a real starting number. Pick a single fix, or the whole growing season.

start a project jump to the list

01technical seo audit$2,400
02keyword & intent map$1,650
03content sprint$3,800
04editorial engine$4,600/mo
05refresh & reclaim$1,200
06migration safety net$2,900

every service, unbundled

Prices are starting points for a site of typical size and mess. We’ll confirm the number before a single crawl runs — and we’d rather talk you out of a service than sell you one you don’t need.

technical seo audit

We crawl the whole thing, then hand you a plain-English diagnosis: what Google can’t see, what’s quietly leaking rankings, and what to fix first. No 90-page PDF nobody reads — just a ranked list your dev team can actually action.

crawlability & indexing
core web vitals
effort-vs-payoff fix list
45-min walkthrough

from $2,400 one-time · ~2 weeks book an audit

keyword & intent map

The spreadsheet that tells you what to write and why. We cluster real search demand by intent — informational, comparison, ready-to-buy — so your content calendar stops being a vibe and starts being a plan. Yours to keep, even if we never speak again.

topic clusters
intent + difficulty scoring
priority publishing order
competitor gap notes

from $1,650 one-time · ~1 week get the map

content sprint

Four cornerstone articles, researched, written, and edited by people who actually read your docs and sat through your calls. Built to rank and to make your sales team say “finally, a link I can send.” A good way to test-drive us before a retainer.

4 cornerstone pieces
on-page optimization
one revision round each
internal linking plan

from $3,800 one-time · ~3 weeks run a sprint

the editorial engine

Our flagship. Eight search-shaped pieces a month, plus the unglamorous tending — refreshes, re-links, technical fixes — that keeps traffic compounding instead of plateauing. One lead strategist edits everything, so your voice stays yours from month one to month twenty.

8 pieces / month
ongoing technical monitoring
quarterly refreshes
plain-english monthly readout

from $4,600 / mo retainer · monthly start the engine

refresh & reclaim

You’ve got old posts that used to rank and quietly slid to page three. We rework the ones worth saving — sharper intent, current facts, better internal links — so you climb back without writing a word from scratch. Priced per batch of five.

5 posts per batch
content decay analysis
re-optimization + relinking
redirect cleanup

from $1,200 one-time · per batch of 5 reclaim rankings

migration safety net

Replatforming, redesigning, or moving domains? This is the parachute. We map every URL, plan the redirects, and watch the crawl so you don’t wake up to a 40% traffic drop the Monday after launch. Book it before you push, not after.

full URL mapping
redirect plan + QA
pre & post-launch crawls
30-day rank watch

from $2,900 one-time · project-timed get the net

baked into every price above

Four things you never have to negotiate for — they come standard.

one strategist, start to signoff

The same lead reads your docs, edits your drafts, and answers your emails. No handoff to a junior you never met.

you own the assets

Maps, briefs, drafts, dashboards — all yours to keep, even if we part ways after week two.

plain-english reporting

We tell you what moved and what it means. No vanity chart designed to make a retainer look busy.

honest “don’t” advice

If organic isn’t your fastest path this quarter, we’ll say so — and point you at paid instead.

from “yes” to first draft

how a project actually runs

Same rhythm whether you buy a single audit or the whole engine. No mystery, no ghosting, no invoice surprises.

01a short scoping call30 minutes to confirm the goal, the site, and the number. We send a fixed quote the same day.
02we dig inCrawl, cluster, or draft — depending on what you bought. You get one point of contact, not a group thread.
03you review, onceOne consolidated revision round per deliverable. We’d rather get it right than pad the timeline.
04handoff or keep tendingProject done? You keep everything. Retainer? We roll into next month’s calendar.

A content-planning desk with a handwritten keyword calendar and small green seedlings in glass jars.

bolt-ons & odd jobs

need just one small thing?

Standalone extras for teams who’ve got most of it handled and want a specialist for the last mile.

internal linking overhaul

Fix the orphan pages and route authority where it earns.

$950

serp feature targeting

Restructure a page to chase a snippet or people-also-ask box.

$680

single article, done right

One researched, edited, search-shaped piece — no minimum.

$720

schema & structured data

Mark up your content so search engines read it properly.

$540

competitor teardown

Where three rivals are beating you, and the gap to close it.

$890

quarterly strategy hour

A standing 60-min call to keep your in-house team pointed right.

$310

before you pick a service

the questions the prices raise

why “from” instead of a flat price?

A 40-page brochure site and a 4,000-URL docs portal are not the same audit. The “from” number is real for a typical B2B or SaaS site; if yours is unusually large or tangled, we’ll say so and quote the difference before you commit a dollar.

can i combine a project with a retainer?

That’s the usual path, actually. Most teams start with the audit and keyword map, then roll into the editorial engine once we both know what we’re growing. Buy the diagnosis first — you’re never obligated to buy the treatment.

what if i already have in-house writers?

Then you probably want the audit, the keyword map, and a quarterly strategy hour — not the full engine. We’ll hand your writers the plan and the briefs, and stay out of their way. Tell us where your team stops and we’ll price only the gap.

how do you bill, and when?

Projects: 50% to book, 50% on delivery. Retainers: monthly, invoiced at the start of each cycle, month-to-month after the first 90 days with 30 days’ notice. Visa, Mastercard, Amex, or ACH — whichever your finance team prefers.

A young seedling breaking through soil, lit from the side.

bridgeport, ct · mon–fri 8am–4pm

not sure which line on the menu is yours?

Send us your site and your goal. We’ll point you at the one or two services that’ll actually move the needle — and skip the ones that won’t.

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